Unearth your value.
A clean, scalable identity system for a modern investment platform — designed for clarity, trust, and growth in the fintech space.
Prime Buyers' goal was to become the premier house real estate investor operating in multiple markets. It needed to differentiate itself as a trusted real estate investing team. As a complete visual identity system, complete branding efforts included graphic design, typography, web design, color scheme, icon design, infographic design, and illustration. In order to marry these elements together, it was very important to employ brand consistency. The ultimate goal was to make certain that every touch point was on-brand to every seller, buyer, vendor or partner.
The system included a visual identity (which became a word mark), an alternate logo, business card design, letterhead/envelope, and style guide. At the conclusion of the brand overhaul, Prime Buyers had messaging that made visual and textual sense.