The Brief
Develop a strong visual identity for RiverX, a powered by AI company helping real estate professionals streamline sales processes. The new identity gave RiverX a professional presence, boosted investor confidence, and laid the groundwork for a future brand system as they scale.
When they came to Paydirt, RiverX had a product in motion — but no real visual foundation. They needed a professional, versatile logo that felt clinical, modern, and scalable, without looking like just another generic “AI” brand.
The goal: create a logo and starter identity that positioned RiverX as credible in a high-trust, high-stakes space.
The Solution: A Clean, Confident Logo System
We worked quickly to design a strong identity that could carry RiverX through early-stage growth.
✅ Primary logo design — based on the concept of optimizing sales funnels for real estate investor follow-up processes.
✅ Logomark (icon) — scalable X, usable in app UI or favicon
✅ Starter color palette — cool, clinical tones with a grounded modern base
