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AI Branding

 
 
 

The Brief

Develop a strong visual identity for RiverX, a powered by AI company helping real estate professionals streamline sales processes. The new identity gave RiverX a professional presence, boosted investor confidence, and laid the groundwork for a future brand system as they scale.

When they came to Paydirt, RiverX had a product in motion — but no real visual foundation. They needed a professional, versatile logo that felt clinical, modern, and scalable, without looking like just another generic “AI” brand.

The goal: create a logo and starter identity that positioned RiverX as credible in a high-trust, high-stakes space.

The Solution: A Clean, Confident Logo System

We worked quickly to design a strong identity that could carry RiverX through early-stage growth.

Primary logo design — based on the concept of optimizing sales funnels for real estate investor follow-up processes.

Logomark (icon) — scalable X, usable in app UI or favicon

Starter color palette — cool, clinical tones with a grounded modern base