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Brand Identity for a Generational Family Farm | Paydirt Studio

Brand at Work, Logos

Custom logo for a generational family farm, featuring a contemporary rustic design rooted in heritage

The Brief

The Brief

As a trusted and friendly community farm, Milkhouse aimed for a mascot logo: a cow with flowers in his mouth sat atop the text to portray flowers and dairy products.

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The Process

The Process

We didn't start out at the final logo of course. Lots of concepts went through brains, on sketchpads, into the computer.

The Final

The Final

Brand Colors chosen are:⁠
Denim Blue: hex: #00334f⁠
Golden Wheat Yellow: hex: #d4c127

Calder Dark family of typefaces is a great primary decorative font, that can be paired with a simple body text.⁠