
Brand Identity for a Generational Family Farm | Paydirt Studio
Brand at Work, Logos
Custom logo for a generational family farm, featuring a contemporary rustic design rooted in heritage

The Brief
As a trusted and friendly community farm, Milkhouse aimed for a mascot logo: a cow with flowers in his mouth sat atop the text to portray flowers and dairy products.


The Process
We didn't start out at the final logo of course. Lots of concepts went through brains, on sketchpads, into the computer.

The Final
Brand Colors chosen are:
Denim Blue: hex: #00334f
Golden Wheat Yellow: hex: #d4c127
Calder Dark family of typefaces is a great primary decorative font, that can be paired with a simple body text.