Paydirt Studio
Unearth your value.
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Questions about your brand

Common questions for business owners.

Frequently asked questions

How do I know which package to get?

That depends on whether your current brand is outdated — or fundamentally “off”.

👉 You likely need a brand refresh (the refinery) if:

  • Your audience has evolved, but your visuals haven’t

  • Your logo still technically works, but your messaging feels off

  • You feel like the brand is "close" but not quite clicking

👉 You may need a full rebrand (the motherlode) if:

  • You’re pivoting industries, audiences, or business models

  • There’s no clear brand strategy behind your current identity

  • You feel disconnected from everything — not just the visuals

👉 You may need a quick start (the spark) if:

  • You’re just getting going and need a quick start

  • You’re not really sure where to go with your branding, and need a solid idea

I offer each — and help you choose. If your foundation is solid, I won’t tear it down. If it’s time to start fresh, I’ll guide you through that too.

 

How long does branding take?

Anywhere from 2-12 weeks.

 

What if I already have a logo?

Awesome! Let’s build around it. If your logo still feels true, we can work with it as part of a brand refresh. If not, we’ll recommend a smart evolution or complete rebuild. This isn’t about throwing things away — it’s about alignment.


How much does a professional brand identity cost?

Branding costs really vary depending on scope and experience. Here, our packages start at $1,000 and go up depending on whether you're looking for a quick start, a full rebrand, or something in between. You’ll get a clear proposal and transparent pricing based on your needs.


Do you offer affordable branding for startups?

Absolutely! Our Strike package is designed specifically for early-stage founders who need a fast, strategic visual identity without the full rebrand investment. It's an ideal way to launch with confidence, without skipping the fundamentals.

 

Can I get a logo and website together?

Of course. Our Motherlode package includes a complete brand identity system and a custom-designed website, so everything looks and feels consistent from day one. If you’re ready to launch or relaunch with a solid foundation, this is for you.