Frequently asked questions
How do I know which package to get?
That depends on whether your current brand is outdated — or fundamentally “off”.
👉 You likely need a brand refresh (the refinery) if:
Your audience has evolved, but your visuals haven’t
Your logo still technically works, but your messaging feels off
You feel like the brand is "close" but not quite clicking
👉 You may need a full rebrand (the motherlode) if:
You’re pivoting industries, audiences, or business models
There’s no clear brand strategy behind your current identity
You feel disconnected from everything — not just the visuals
👉 You may need a quick start (the spark) if:
You’re just getting going and need a quick start
You’re not really sure where to go with your branding, and need a solid idea
I offer each — and help you choose. If your foundation is solid, I won’t tear it down. If it’s time to start fresh, I’ll guide you through that too.
How long does branding take?
Anywhere from 2-12 weeks.
What if I already have a logo?
Awesome! Let’s build around it. If your logo still feels true, we can work with it as part of a brand refresh. If not, we’ll recommend a smart evolution or complete rebuild. This isn’t about throwing things away — it’s about alignment.
How much does a professional brand identity cost?
Branding costs really vary depending on scope and experience. Here, our packages start at $2500 and go up depending on whether you're looking for a quick start, a full rebrand, or something in between. You’ll get a clear proposal and transparent pricing based on your needs.
Do you offer affordable branding for startups?
Absolutely! Our Strike package is designed specifically for early-stage founders who need a fast, strategic visual identity without the full rebrand investment. It's an ideal way to launch with confidence, without skipping the fundamentals.
Can I get a logo and website together?
Of course. Our Motherlode package includes a complete brand identity system and a custom-designed website, so everything looks and feels consistent from day one. If you’re ready to launch or relaunch with a solid foundation, this is for you.
Why Choose Paydirt Instead of AI Branding?
1. AI can generate, but it can’t understand.
It doesn’t walk your field, taste your sourdough, or hear how you describe your farmstand on a Saturday morning.
Paydirt builds from the ground up — the personality, the process, the product.
You don’t just get a logo. You get a system that actually fits your voice, values, and customer base.
2. AI gives you options. Paydirt gives you direction.
AI gives you 30 logos that "could work." But how do you choose? How do you know which one feels like you?
Paydirt helps you unearth the good stuff:
What tone to lead with
What your customer needs to hear
How to use your brand everywhere consistently — from a market sign to your Squarespace page
3. Design isn’t just visual — it’s strategic.
A system built by Paydirt won’t just look nice.
It will:
Scale with you as you grow
Feel consistent and trustworthy
Reflect the care and quality your product already has
Your brand becomes an extension of your process, not a drag-and-drop asset with no soul.
4. You’re not here to look like everyone else.
AI design often pulls from the same templates, fonts, and moodboards.
Paydirt digs deeper to help you build something ownable, grounded, and actually memorable.
Because “clean and modern” isn’t enough when you want to stand out at a market, in an inbox, or on a shelf.
5. You don’t need more options. You need the right ones.
Paydirt doesn’t overwhelm you with choices. It builds you a lean, intentional system you can actually use — every day, with confidence.