Hey, I’m Juli.
I’m a brand builder and a value-unearther. I’ve been building brands since 2013 and loved (mostly) every minute! I’ve enjoyed working with GREAT clients who’ve brought me interesting projects that pushed my creativity to the max.
I run Paydirt Studio, based in Bakersfield, California. Businesses large and small have chosen Paydirt because we provide top-notch design + strategy at fair prices. I work with just a few people, so no messy email threads and not too many chefs in the kitchen! You have the control through custom packages and together, we’ll dig deep to unearth value.
Why Paydirt?
It started with logos. No business name. No brand. Just a deep love for design and a hunch that there was more beneath the surface.
Over time, the work got deeper. What began as logos evolved into full brand identities — strategy, voice, visuals, messaging, positioning, and the systems to keep it all consistent. Fonts, colors, websites, packaging, print — every piece of the puzzle started to matter.
And now? You’ve landed at Paydirt — a dedicated branding studio built to dig deep and uncover what makes your business unforgettable. We don’t do shallow. We do gold.
Logo Design
We focus on designing logos that speak directly to your perfect customer. Our logo design process begins with a sketch and concludes with a thoughtful visual symbol that you can proudly use for years. Take a look at our PrimeBuyers case study, where we transformed the entire brand, including a logo that perfectly matched their vision.
“Not only would I recommend them, I’ve used their services multiple times.”
Branding Systems
We do more than just create a logo. A successful business with many points of interaction requires a complete brand system: clear and impactful designs that complement each other. This system can be tailored to fit your business perfectly.
“We needed some marketing and design help on a pretty tight timeline. Paydirt got the job done quick with responsive emails and the project turned out to be a huge success. We’re definitely going to use them again.”
Brand Guideline Creation
Sometimes, a company needs brand guidelines to protect the logo from being changed. These guidelines include style rules for different situations so the logo doesn't need to be stretched, recolored, or redesigned. The guidelines also cover font usage, color palettes, illustration and photography styles, and the brand's voice and tone. Take a look at our work on Aqua Lung's updated brand book for an example of this in action.
“...I was very impressed with the deep dive that was taken to understand our initiatives and help steer the conversation towards our desired creative outcome, while honoring the existing guidelines and heritage of our brand. We are very happy with the outcome, and look forward to working with her again.”
Web Design
We understand the need for alternate and secondary logos to send a strong social media brand message. Paydirt can create a consistent visual brand on all platforms as well as partner with our network of social media strategists to help your business grow.
“Professional, quality, and customer service are the best. Service was completed on time and the final product was perfect. They provided exactly what I had asked for with extra examples. All future designs and business services will be trusted to Paydirt.”
Subscription
Do you need ongoing monthly graphic design support but don’t want to deal with the overhead? These subscription plans are a way to reserve professional design hours without having to hire a full-time graphic designer.
“Love the work this design studio does! ”