Hey, I’m Juli.
I started Paydirt Studio to help small businesses look as professional as the work they do.
After more than a decade in corporate design, I saw the same problem over and over: great businesses were losing opportunities because their branding, websites, and marketing materials didn't reflect the quality of their work.
Today I partner with businesses across Bakersfield and beyond to build brands that earn trust—from logos and websites to trade show displays, brochures, signage, and everything in between.
My goal isn't to create design for design's sake. It's to build practical brand systems that help businesses grow.
Why Paydirt?
Working with a large agency often means multiple meetings, multiple project managers, and multiple invoices.
With Paydirt Studio, you work directly with me from start to finish.
That means:
Clear communication
Faster turnaround
Consistent design across every project
A partner who understands your business
Whether we're creating a new identity or preparing for your next conference, every piece is designed to work together.
Experience that spans industries
I've worked with startups, local businesses, nonprofits, manufacturers, and global brands.
Whether it's developing an investor-ready identity, producing a trade show booth, or creating a complete brand system, every project starts the same way: understanding what makes your business valuable.
Because good design doesn't begin with software.
It begins with asking the right questions. And that’s how we unearth the gold.
What I believe
Design should solve problems.
A logo should be recognizable.
A website should generate leads.
A trade show booth should stop people in their tracks.
A brochure should make someone take the next step.
Every project should help your business communicate more clearly and look more credible.
That's what Paydirt is built to do. It starts with a spark, then builds into a strong identity.
Ready to uncover your value?
If you're ready for branding, print, event design, or a website that works as hard as you do, I'd love to hear about your project.