The Process
Prime Buyers' goal was to become the premier house real estate investor operating in multiple markets. It needed to differentiate itself as a trusted real estate investing team. As a complete visual identity system, complete branding efforts included graphic design, typography, web design, color scheme, icon design, infographic design, and illustration. In order to marry these elements together, it was very important to employ brand consistency. The ultimate goal was to make certain that every touch point was on-brand to every seller, buyer, vendor or partner.
The Final
The system included a visual identity (which became a word mark), an alternate logo, business card design, letterhead/envelope, and style guide. At the conclusion of the brand overhaul, Prime Buyers had messaging that made visual and textual sense.