Best Buy's Bold New Move
Best Buy is in the news for a recent rebrand. It seems subtle, but the redesign was done with good reasoning.
Previous to the new mark, the primary focus seemed to be the yellow price tag. Tracking of the type was generous but the overall wordmark was somewhat cramped within the boundaries. The color scheme consisted of black and yellow — no blue was in sight.
This redesign is part of a new marketing strategy from Best Buy to update colors and highlight the culture and expertise of their Blue Shirt employees.
Tracking is reduced and there is less emphasis on the tag. The price is no longer the totality of the story but rather the Blue Shirts’ expertise and talent. A blue and yellow color scheme stands out in a digital and print format.
Although an expensive and time-consuming process, rebranding is a great way to modernize and refresh your brand.