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You’re in charge.

We offer two distinctive logo design packages for your branding needs.

 

Surface Package

See    below    for more info on what you get.

See below for more info on what you get.

Rush your idea to market.

Initial payment: $299 — Starting with a questionnaire, tell us what you’re looking for in a logo and we will get started on concepts.

Final payment: $299 — We finalize and digitize your logo after the final payment

✔ Primary, Alternate Logo
✔ Favicon
✔ Letterhead
✔ Business Card
✔ Small Style Guide
✔ Unlimited revisions at an hourly rate
✔ First round of revisions included in initial payment

 

Core Package

Position your brand.

Working at a deeper level, we extract much more information and implement strategy. Before any design is done, the Core Package starts with a brand workshop. Recommendations are given and the brandwork is totally customized to your business needs.


What do you get?

 

core

surface

Brand Strategy

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Brand Strategy

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Strategy starts with a brand workshop, where we identify target customers pain points and formulate a diagnosis. From this new perspective we can deliver strategic recommendations.

Logos

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Logos

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Alternate Logo
Used in print / digital as a simplistic icon
Primary Logo

Used as a full logo usually on stationary, printed materials, large formats, digital instance
Favicon
Very small, possibly 16 x 16 pixels in dimension used in the browser tab.

Stationary

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Stationary

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Stationary includes the printed materials that are would introduce the organization. Letterhead and business cards round out this category.

Illustrations

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Illustrations

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Supporting elements like icons and illustrations supplement the brand message online or in print.

Brand Guidelines

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Brand Guidelines

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Instead of only having a logo, successful organizations invest in brand identity guidelines. These help defend the integrity of the brand as a whole.
Guidlines define each touchpoint. A touchpoint is any point of contact between a buyer and a seller) Think of the guideline as the brand's bible, a design system that reinforces rules for each asset of the organization.
Elements of Brand Guidelines
Logo
The logo identity needs to be defended from any manipulation not found in the Guidelines. There will be a few different alternatives for the logo, but only those defined are to be used. Each alternative design has been created for different environments (vertical/horizontal lockup, light/dark, micro/macro) so there is no need to stretch, recolor or redefine in any way.
Personality
A brand story is the first introduction to your audience -- more of an abstract feel than specifically spelled-out. The brand's voice is used in social media posts and any copywriting in marketing collateral.
Typography
With no consistent font choices, an organization can look very unorganized. A thoughtful type system allows the brand to look cohesive.
Color
A similarly visual color palette ties everything together.
 

In the end, any element associated with your small business should be identifiable.